Museum Business Planning

Museum Planning
2 min readFeb 4, 2021
Museum Strageic Plan by Museum Planning, LLC
Museum Strategic Plan by Museum Planning, LLC

Museum Business Planning is the process of setting a museum’s future objectives and strategies for achieving those objectives. The Museum Business Planning process results in a Museum Business Plan that is a document to guide the operations of the museum, including financial, human resources, the board of director development, fundraising, marketing and museum mission, vision, and values.

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Museum Planning

Mark Walhimer is the managing partner of Museum Planning, LLC, and the author of Museums 101 (2015) and Designing Museum Experiences (2021).