Museum Business Planning

Museum Strategic Plan by Museum Planning, LLC

Museum Business Planning is the process of setting a museum’s future objectives and strategies for achieving those objectives. The Museum Business Planning process results in a Museum Business Plan that is a document to guide the operations of the museum, including financial, human resources, the board of director development, fundraising, marketing and museum mission, vision, and values.

A museum business plan is one of several planning documents created for a new or expanding museum, other documents include museum strategic plan, museum master plan, and museum pro forma (often included in a museum business plan). Most often planning documents follow an order of:

1. Museum Feasibility Study
2. Museum Strategic Plan
3. Museum Business Plan
4. Museum Master Plan

Components of a Museum Business Plan:

1. Cover, Name of Museum, and TimeSpan for Plan 2018–2023 (Often five years)
2. Table of Contents
3. Executive Summary
4. Introduction
5. Organizational History
6. Organizational Achievements
7. Mission, Vision, Values
8. External Environment (including PESTEL analysis)