Museum 360

The Museum Visitor Experience book methodology is called; Museum 360 a way to create visitor-centered and community-centered museums.

- Mark Walhimer

Hi Everyone,

Happy New Year ! Hope that you had a safe and relaxing holiday season. I spent time during the holidays finishing up the manuscript for Museum Visitor Experience to be published by Rowman & Littlefield in 2021. Now that the manuscript and the graphics are complete, I am thinking about how to describe the content of the book in a simple and concrete way.

I am calling the methodology of Museum Visitor Experience; Museum 360 a way to create visitor-centered and community-centered experiences for museums.

Museum 360–10 Step Process

1. Clearly stated Change the project will create and roles
2. Context, Demographics, and Stakeholders
3. Mapping, most importantly Empathy Mapping
4. Audience Segmentation
5. Strategy Including Stakeholder Analysis
6. Tactics
7. KPIs and Metrics
8. Testing, Evaluation, Iteration
9. Marketing
10. Launch